Why Play is Important

A new report released by the LEGO Group today shows that playing together makes families happier, closer and less stressed – but over a third (38%) admit they struggle to prioritise playtime due to hectic daily schedules of both parents and their children.

The LEGO® ‘Play Well Report’ surveyed nearly 13,000 parents and children in nine countries to understand the state of play today and encourage discussion around its ongoing importance.

The report reveals a strong link between the hours spent playing together and the happiness of families, with nine out of 10 families (88%) who play for five hours or more a week claiming to be happy, while, of those who play for less than five hours, only seven out of 10 (75%) say they are happy.

Playtime is being squeezed however, with nearly a third (30%) of families spending less than five hours playing together every week. One in 10 (10%) play for less than two hours.

Even when families do get together to play, six in 10 (61%) parents admit they tend to get distracted by life’s other demands, such as work, house chores and their ever-present smartphones. Alarmingly, one in five children (17%) say they are too busy for play, with four out of five (81%) wishing their parents would play with them more.

Adults and children equally feel the benefits of playing together. Parents say play is good for their own well-being (91%) and happiness (72%) and that it even helps them feel more relaxed (86%) and connected to their children (64%). Almost all children surveyed say play makes them feel happy (93%) and helps them relax after a long day at school (87%).

The full LEGO Play Well Report 2018, can be viewed here.